"Being a professional designer is about making the boring interesting. You must possess a strong sense of aesthetics and be able to turn something ugly into something beautiful.
Being a designer is also about learning to simplify. You must be able to clarify a complex message and break it down into manageable chunks while placing visual emphasis on the most important parts.
Finally, being a designer is about understanding people (often very specific groups of them). You must intuitively or explicitly know a thing or two about human psychology. What motivates people to act? How will people respond to certain visual styles? How can you leverage design to help people understand whatever it is you want to tell them?"
JOSHUA JOHNSON (c)
Being a designer is also about learning to simplify. You must be able to clarify a complex message and break it down into manageable chunks while placing visual emphasis on the most important parts.
Finally, being a designer is about understanding people (often very specific groups of them). You must intuitively or explicitly know a thing or two about human psychology. What motivates people to act? How will people respond to certain visual styles? How can you leverage design to help people understand whatever it is you want to tell them?"
JOSHUA JOHNSON (c)
